Data is the cornerstone of successful advertising and marketing – and always has been. But as we see dramatic changes in how digital advertising is executed alongside shifts in consumer behaviours, what does this mean for identity, data transparency, activation, and trust in how we communicate?
In this episode, Colin Grieves, Managing Director of Experian Marketing Services UK & Ireland, joins Curation Conversations to explore why data remains critical in a world where advertising is increasingly machine-executed.
Tapping into Colin’s wealth of data experience, the conversation discusses why trusted, accurate data has never been so important, the need to focus on outcomes, why scale is still central, and why effective AI relies on compliant, quality data.
From the need for interoperability and curation’s role in ensuring the whole is more than the sum of its parts, to why you can never abdicate responsibility to machines, this episode touches on a wealth of data-led areas in advertising that are driving its evolution.
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