In Part 1 of this two-part Curation Conversations episode, David Nyurenberg, SVP of Digital at InterMedia Advertising, unpacks the foundations of CTV and why the channel still demands a TV-first mindset. The conversation explores the relationship between linear and CTV, the planning challenges advertisers face, and how transparency gaps continue to limit the way the channel is bought, measured, and optimized.
From show-level data and audience behavior to the realities of performance buying, this episode looks at what is holding CTV back and what may be needed for the channel to reach its full potential.
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