What Actually Makes CTV Work. With David Nyurenberg, InterMedia Advertising. Part 2: Performance, Creative and Measurement in Practice

In this episode of Curation Conversations, David Nyurenberg, SVP of Digital at InterMedia Advertising, turns to the practical realities of what actually makes the CTV channel work.  

This episode explores the execution of CTV in more detail, from creative choices and user behavior to performance measurement, first-party data, and the future of the channel.  

Part 2 gets into the tension at the heart of CTV today: the opportunity is real, but so are the gaps in measurement, transparency and execution. From why QR codes often miss the mark to why CTV cannot be treated as a last-touch channel, David shares his view on what advertisers need to understand if they what to make the channel work in practice.