Contributor

Colin Grieves is Managing Director of Experian Marketing Services UK & Ireland, where he leads the strategy and growth of one of the UK's leading data, identity, and audience solutions businesses. He is responsible for helping brands, retailers, agencies, and media owners use data, analytics, and AI to better understand customers, improve marketing effectiveness, and drive business growth.

A data and insight specialist with more than 25 years' experience, Colin has spent the majority of his career developing data strategy, marketing innovation, and audience solutions. Since taking leadership of Experian Marketing Services, he has overseen the evolution of products including Mosaic, identity and audience capabilities, and privacy-first data collaboration solutions, helping organisations adapt to a rapidly changing digital marketing landscape.

Colin is a recognised industry voice on topics including AI in marketing, retail media, customer intelligence, identity, privacy, and the future of data-driven marketing. He regularly speaks at industry events, contributes thought leadership, and has appeared on podcasts and publications discussing how trusted data and AI are reshaping marketing and customer engagement.

Alongside his commercial leadership, Colin serves as an executive sponsor for Experian UK's corporate responsibility initiatives, supporting programmes that improve financial literacy and literacy outcomes through partnerships with organisations including the National Literacy Trust and National Numeracy.

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