Contributor

Dave Ajumobi is a Programmatic Lead at Two Circles, a global sports and entertainment marketing agency, with over a decade of experience in digital media and sports marketing. He has built programmatic functions from the ground up, reshaped underperforming teams, and helped turn programmatic into a meaningful revenue driver—delivering profit margin increases of up to 27%.

His work spans sport and entertainment, managing campaigns with multi-million-pound budgets. Beyond performance, he places a strong emphasis on people, supporting individuals and teams to grow in confidence and capability.

Through his writing, Ajumobi breaks programmatic and sports marketing into clear, practical insight—cutting through industry jargon to focus on what actually matters.

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