Part 1: Curating our Conversations

Part 1 Curating Our Conversations: Revisiting Words of Wisdom from Our Industry Guests

In this special episode, we look back at the thoughts and observations shared with us by leading industry figures. It’s a reminder of the wealth of topics we’ve tackled that remain front of mind in the industry today.

We’re covering AI with Shelly Palmer, Professor of Advanced Media at Syracuse University, to explore whether it’s a threat to brand trust, how AI is becoming a skills amplifier, and the importance of humans remaining in the loop.

Meanwhile, Jill Moser, SVP, Commerce Media at Mastercard, explains why commerce media is similar to loyalty but different from retail media, why trust is central to its success, and how to go about activating it.

And we see why curation is driving growth and matters in sports advertising with Marybeth McGaugh, Chief Customer Officer at Index Exchange and Two Circles’ Programmatic Lead, Dave Ajumobi.