As digital advertising grapples with an unprecedented speed of change, it has major implications for how it’s traded, the standards governing the industry, the systems supporting it and the people working in it.
In Part 1 of this two-part Curation Conversations episode, Anthony Katsur, CEO of IAB Tech Lab, debates whether we’re facing an advertising industry reset or if all this change is a natural part of programmatic’s evolution.
This episode looks into the benefits of AI and why work still needs to be done to articulate it for brands, the intractable challenge the industry has, who has control today and why it’s critical the industry develops a trust layer.
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