Commerce Media is rapidly becoming one of the most talked-about areas in advertising; but as the space evolves, so does the need for clarity, accountability and real outcomes.
In this episode Jill Moser, SVP, Commerce Media at Mastercard, joins Curation Conversations to explore how commerce media is being redefined beyond retail environments, and why the industry must move beyond traditional metrics to focus on measurable business impact.
Drawing on Mastercard’s unique position at the intersection of payments, data and media, Jill shares how brands can better understand what truly drives performance - connecting exposure to actual spend, both online and offline. The conversation also explores the growing role of the CFO in marketing decisions, the shift toward incrementality and outcome-based measurement, and why trust remains the foundation of any data-driven ecosystem.
From curated, consented audiences to the rise of AI and agentic commerce, this episode offers a clear perspective on how advertisers can navigate complexity and unlock more connected, accountable commerce media strategies.
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